1-Tap Emergency — no questionnaire
No time for 3 questions? Tap QUICK 10-MIN PROTOCOL and the battle starts immediately. With or without the survey — it works.
iPhone app · no account · no calories
You're not hungry. You're bored.
It's 10:47 PM. You're not hungry — you're bored, stressed, or on autopilot. PUT THE COOKIE DOWN! blocks the impulse with a 10-minute emergency protocol. No calorie counting, no account, no cloud.
No spam. One email on launch day.PRZESTAŃ ŻREĆ! · PUT THE COOKIE DOWN!
since the last bite
03:42:18
🔥 🔥 STREAK 6 DAYS
3/4 meals today
The 10:47 PM scenario
You sit on the couch. Scroll TikTok. Suddenly you think about chips. You're not hungry — your brain wants dopamine because it's bored or tired. That craving lasts ~20 minutes and passes on its own. The problem: you rarely wait even 3 — you stand up, open the cabinet, lose.
The neuroscience of 10 minutes
A craving wave is a cortisol spike + dopamine habit hook. After 10 minutes it drops ~80% — that is the window where you decide. PUT THE COOKIE DOWN! buys you exactly that window: timer, 5 tasks (water, movement, Box Breathing with haptics, focus), and a Live Activity on Dynamic Island.
How it works
Not a blog. Not a diet. A tool for the "fine, I'll open the fridge again" moment.
Stop the impulse in 10 minutes
Tap I WANT TO EAT → what, why, and pick intensity from 3 tiles (Snack / Doubt / Real hunger). Timer + tasks (water, movement, Box Breathing) silence the craving wave.
Box Breathing with haptics
During Emergency you breathe in a 4-4-4-4 rhythm. Your iPhone vibrates with every phase — eyes closed, phone in your pocket, the fight continues.
Dynamic Island & Lock Screen
Timer and the enemy emoji (e.g. 🍫 Chocolate) show on Dynamic Island and Live Activity. The fight continues even when you put the phone down.
Brutal / Polite coach
4 personalities: Gentle, Normal, Brutal, CHAM. Each has its own notifications, roasts, and tone — pick in Settings.
Character evolution: POTATO to MASTER
Streak and XP grow with every won battle. 5 tiers: POTATO → SURVIVOR → DISCIPLINED → BEAST → MASTER.
Home Screen widget
One tap from the widget to I WANT TO EAT or to Emergency. Quick meal log right from the quota rings.
On your iPhone only
Zero account, zero cloud, zero tracking. Privacy Nutrition Label: Data Not Collected.
Character evolution
Every MASTER was once a potato. Streak and XP don't lie.
POTATO SURVIVOR DISCIPLINED BEAST MASTER
Pricing
Core is free. PRO unlocks more coach personalities and task packs.
Free
- Gentle and Brutal personalities
- Classic Emergency Protocol pack
- Box Breathing with haptics
- 1-Tap Emergency (no questionnaire)
- Craving history and streak
- Widget and Live Activity (Dynamic Island)
- 3-tile intensity picker (no slider)
- Quick meal log from the quota rings
No ads, no microtransactions, no IAP in the middle of the flow.
TRAINER PRO
$19.99 / year · $49.99 one-time
- Normal and CHAM personalities (max brutal)
- All Emergency packs: Fitness, Zen, Chaos
- Craving profile — top weekly trigger
- Full character evolution + badges
- Annual or one-time — via Apple
Payments only through the App Store. No in-app account.
FAQ — quick answers
- Does the app count calories?
- No. Zero calories and zero BMI. Just cravings, 10-min protocol, and streak.
- Do I need an account?
- No. Local-first — data stays on your iPhone. No login.
- How much is TRAINER PRO?
- Annual $19.99 or one-time $49.99 (lifetime). Payment via Apple — details in-app. The core (Gentle + Brutal + Classic + Box Breathing + 1-Tap) is fully free.
- Is this a medical app?
- No. Humorous habit coach. For health issues or ED — a professional.
- What is the emergency protocol?
- A 10-minute timer with 5 tasks (water, movement, cold, breathing, focus). The craving wave passes — you win without negotiating with the fridge.
A humorous habit coach — not eating-disorder treatment or medical advice. See a professional for health issues.
The fridge can wait.
Download PUT THE COOKIE DOWN! for iPhone. No backend. No calories. Just you, a timer, and brutal truth.
Notify me at launch